Sony Entertainment Television or SET , is a Hindi -language based general entertainment television channel in India. It was launched in October 1995 and is owned by Multi Screen Media Pvt. Ltd. (MSM, formerly SET India Private Limited), [ 1 ] a subsidiary of Sony Pictures Entertainment . Sony has gained a lot of popularity from shows like C.I.D. and Kaun Banega Crorepati .
MSM's family of channels in India include: SAB TV , SET Max , Sony Aath , SET PIX , AXN , Animax and recently on September 1, 2011, they launched a 24 hour Hindi Music Channel Sony MIX , [ 2 ] distributed by MSM Discovery Private Limited, a distribution joint venture between MSM and Discovery Communications India. [ 3 ] The international feed of SET, branded Sony Entertainment Television Asia , is visible to viewers outside of India. [ citation needed ]
As of September 1, 2011, the channel has changed its identity by changing its theme and Sony word being inscribed on top of logos of all its sister channels - SAB, SET, PIX, MIX, SIX and MAX.
Marketing Edit
Competition Edit
Today, SET faces stiff competition from other players in the market, especially STAR Plus , Zee TV , and Colors . [ 4 ] In terms of average prime time
